Freelance Producer | Advertising, Film & Content Production | AI-Driven Project Management
I bring creative ideas to life through expert production leadership and project management, seamlessly balancing creativity, business strategy, and innovation. With 20+ years of experience in advertising, branded content, film, and TV, I collaborate with advertising agencies, brands, production companies, and broadcasters to deliver high-quality, multi-platform content that captivates audiences.
I am a keen adopter of AI-driven production workflows, integrating AI into film production and adopting Agential AI practices to enhance project management efficiency in advertising and content creation.
Expertise & Services
Advertising & Content Production – Producing TV commercials, cinema ads, digital content, social media campaigns, influencer marketing, OOH (Out-of-Home), DOOH (Digital Out-of-Home), radio, podcasts, live streaming, activations, and events.
Production Company Producer & Line Producer – Managing productions for commercials, branded content, stills photography, VR experiences, television promo’s, and film with a focus on production value, efficiency, execution quality, and emerging AI production tools.
Marketing & Brand Content Production – Supporting brands by creating internal content and marketing assets or managing external agencies to develop campaign assets.
Brand Integration & Sponsorship – Specialising in product placement and sponsorships for prime-time TV shows, media agencies, and major advertisers.
Field & Documentary Production – hands on experience producing reality TV and documentary.
AI in Film Production & Agential AI in Project Management – Leveraging AI-driven production workflows to optimize efficiency, budgeting, scheduling, and creative execution in film and advertising.
Industry Background & Experience
I started in post-production and VFX, later co-founding Verve Films, where I produced award-winning campaigns for some of Australia’s top creative agencies and brands. With a background in Visual Arts (Photography & Film) and a Master of Commerce, I merge creative vision with strong commercial acumen, ensuring projects are delivered on time, on budget, and with full transparency.
Awards & Recognition
My work has been recognized at New York Festivals, Clio Awards, D&AD, AWARD, Effie’s, MADC, ADMA, Vimeo Staff Picks, B&T Ad Campaign of the Year, Gold Spikes, and Cannes Lions Shortlist.
I thrive in marketing, agency, production company, and broadcast environments, bringing strategic expertise and hands-on production skills to every project.
Let’s collaborate—get in touch today!
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