Adrian Barac, my favourite editor and partner in post-production crime is up for an Australian Screen Editors Award for this beautiful commercial we made at The Hallway for Royal Far West. Directed by Simon Lee, written by Jess Thompson, art director Jess Steele, account director Annabelle Pocock, music by Uncanny Valley and produced by moi. Congratulations Adrian!!!
Freelance Producer, Production Fixer and Production Facilitation in Australia for advertising, content, television and film.
Kellogg’s has launched its first-ever masterbrand marketing campaign via Bastion – starring Australian icon Celeste Barber – to highlight its healthier food offerings.
February 2025
Producing this campaign was a large part of my 2024. Beyond excitement working with the social queen herself - a fast thinking, fast talking and creatively generous actor/comedian. This is a big campaign with a mountain of deliverables which will continue to roll out throughout 2025 - stay tuned for some laughs. CCO Simon Langley Creatives Chris Searle & Harry Roth Executive Producer Carolyn Starkey @ Bastion. Director Fiona McGee Producer Serena Paull @ Revolver.
AFLW doco-style film for TAL
October 2024
It was truly inspiring to meet the young athletes whilst I produced this film for the TAL Assister Program. The film brings to life the concept of an ‘assist’ through the untold stories of these AFLW athletes. I produced this in house at Bastion with Ernesto Sumarkho Creative & Director, Executive Producer Carolyn Starkey Producer Raquel Abi Ghosen Ryan Kermond DP. October 2024
First TVC producing for director JH Walker for Latrobe Financial
July 2024
Latrobe Finance launches new Global Asset Fund with TVC. Perhaps the biggest challenge on this campaign was finding locations that matched the stock. Achieved with a lot of help from my usual magicians in post.
CCO Simon Langley Creative Directors Scott Hopkin & Laurence Cronin Agency Producer Ang Gandakusuma Executive Producer Carolyn Starkey Director JH Walker Editor Joe Morris Bastion Make Production
Colonial First State launches B2B film to launch CFS Edge
July, 2023
Stunning visuals in this beautiful film directed by innovative Toby Pike/Scoundrel and conceived by Vince Lagana & Grant McAloon @ It’s Friday. Design animation which was projected onto the studio along with lights created by Heckler and music composition by Jonny Green @ Heckler.
Boys Do Cry - Men’s Mental Health initiative announced Finalist in Canne Lions 2023
Perhaps the most difficult campaign I have agency produced but definitely the most important. The campaign has received numerous awards but it’s not all about awards, we do these projects to change lives. This data melts my heart:-
Within the first three months of the campaign, over 41,000 people visited the Boys Do Cry website, 89% (36,861) of which went on to get further help through referral links to Beyond Blue and Lifeline. That’s a potential 36,861 lives saved.
+140M People Reached – 5x the Australian Population, smashing our 50% of Aussie men target.
+$2.7M Earned Media – 1.5x our goal and more than doubling Gotcha4Life’s previous best benchmark of $1M.
+52,000 social engagements (5x 12 month Target).
+51% of men exposed, increased their intentions to seek help (University of Melbourne, 2022). A monumental uplift amongst a culturally conditioned core, more than double our benchmark and 5x that of previous campaigns.
Conceived by CCO Simon Lee Art Director Aldo Ferretto Agency Producer Carolyn Starkey @The Hallway. Director Tom Campbell Producer Sam Long @ Goodoil.
News Update: Woolworths Joins MKR as a Sponsor for 2023
September 2023
Seven has confirmed that Woolworths is now an official sponsor of My Kitchen Rules for 2023, marking a shift from its previous partnership with Coles. The change didn’t go unnoticed, with viewers taking to social media to react:
"Ooo MKR has gone to Woolies now, no longer Coles?! Scandal!"
"Wait, they’re walking into Woolworths?"
I had the incredible opportunity to work on this transition firsthand, joining the MKR crew for several months as a Brand Integration Producer for Woolworths and Carat Media. This project was a little outside the box for me, making it an exciting and rewarding career experience. It was a pleasure collaborating with the amazing teams at Woolworths and Seven—everyone is eagerly anticipating the first episode!
Stay tuned!
TAB honours the people of the Racing Industry in doco style TVC
September 2022 Filming this TVC was a privilege, two weeks meeting and filming the people who make the racing industry. CCO Cam Blackley Agency Producer Carolyn Starkey @ M&C Saatchi. Director Patrick Fileti Producer Warren Keuning @ 13&Co.
Dexus Day 1 - Wins Best Sound for a commercial at ASSG.
September 2021
A beautiful series of 3 films I Agency Produced for The Hallway, sound crafted by Matthew Perrott at Mighty Sound. Directed by Yeoseop Yoon @Collider
Touching Heaven screens at San Jose Film Festival
March 13, 2016 What a joy to see our film on the Barco Escape Cinema screen at the Cinequest Film Festival in San Jose. Another wonderful collaboration with the extraordinarily talented Creator / Director Simon Lee. Thank you to all the amazing people who worked on this film.